2009 Rocky Mountain Teacher Fair

Marketing Your School

The founding group must ensure the financial success of the school by gathering interest from the community and securing sufficient enrollment to maintain a viable program.  The steering committee should begin by marketing the idea of the school program in the community.  Groups may choose to hold informational meetings at libraries and community centers, pass out flyers, place advertisements in local newspapers, or invest in other marketing campaigns.  Once the school is approved and the organizational structure of the institution begins to take shape, marketing is often delegated to a committee.  See the sections titled “Share your Dream” and “Creating and Sustaining Interest in the Proposed Charter School” on page seven of the Colorado Charter School Handbook for additional information and ideas.

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